Brand

Brand

Logo

The Vary logo is five offset horizontal bars. The wordmark version adds "vary" in Overused Grotesk Medium. Download the SVG files below.

Logo with text

VariantPreview
Blue (primary)Vary logo with text blue  
BlackVary logo with text black  
WhiteVary logo with text white  

Logo mark only

VariantPreview
Blue (primary)Vary logo blue  
BlackVary logo black  
WhiteVary logo white  

Colors

Light Mode

RoleHexUsage
Background#F0ECE4Main page background
Text#2E3238Body text and headings
Accent#2F56A6Links, buttons, primary accent
Muted Text#6b7280Secondary text, eyebrow labels, nav links
Panel#2F56A6Code blocks, dark panels, feature surfaces

Dark Mode

RoleHexUsage
Background#1a1b20Main page background
Text#e2dfd8Body text and headings
Accent#9ca3afAccent text and links
Muted Text#8b919aSecondary text, eyebrow labels, nav links
Panel#1e2640Code blocks, dark panels, feature surfaces

Decorative Squares

Role Light Panel Dark Panel Usage
Decoration Square Strong #EAEEF6 #E9E9EC Bright filled squares on panel-based decorative grids
Decoration Square Medium #7891C5 #6D7383 Mid-strength decorative squares
Decoration Square Subtle #4064AD #30374F Base and low-contrast decorative squares
Zigzag Square Strong #C1CCE4 #BCBEC6 Bright squares in homepage zigzag decorations
Zigzag Square Medium #6D89C1 #626779 Mid-strength zigzag squares

Fonts

The primary typeface is Overused Grotesk, a free and open-source variable font. Code blocks use JetBrains Mono.

NameWeightUsage
Overused Grotesk VariableBook (425)Body text, nav
Overused Grotesk VariableMedium (460)Headings, eyebrow labels, feature titles
Overused Grotesk VariableSemiBold (600)Buttons, CTAs, table headers
JetBrains MonoRegularCode blocks, inline code

Varyfont

Vary has its own custom created font: varyfont.

It is a 5x7 bitmap display font used for OG artwork and exported here as downloadable assets.

FormatDownload
WOFF2Varyfont-Regular.woff2
TTFVaryfont-Regular.ttf
varyfont

Character Set

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
0
1
2
3
4
5
6
7
8
9
!
@
#
$
%
&
*
+
?
/
\
-
_
=
:
;
.
,
(
)
[
]
{
}
<
>
|
~