Brand

Brand

Logo

The Vary logo is five offset horizontal bars. The wordmark version adds "vary" in Overused Grotesk Medium. Download the SVG files below.

Logo with text

VariantPreviewAsset
Blue (primary)Vary logo with text blueSVG
BlackVary logo with text blackSVG
WhiteVary logo with text whiteSVG

Logo mark only

VariantPreviewAsset
Blue (primary)Vary logo blueSVG
BlackVary logo blackSVG
WhiteVary logo whiteSVG

Colors

Light Mode

RoleHexUsage
Background#F0ECE4Main page background
Text#2E3238Body text and headings
Accent#2F56A6Links, buttons, primary accent
Muted Text#6b7280Secondary text, eyebrow labels, nav links
Panel#2F56A6Code blocks, dark panels, feature surfaces

Dark Mode

RoleHexUsage
Background#1a1b20Main page background
Text#e2dfd8Body text and headings
Accent#9ca3afAccent text and links
Muted Text#8b919aSecondary text, eyebrow labels, nav links
Panel#1e2640Code blocks, dark panels, feature surfaces

Decorative Squares

RoleLight PanelDark PanelUsage
Decoration Square Strong#EAEEF6#E9E9ECBright filled squares on panel-based decorative grids
Decoration Square Medium#7891C5#6D7383Mid-strength decorative squares
Decoration Square Subtle#4064AD#30374FBase and low-contrast decorative squares
Zigzag Square Strong#C1CCE4#BCBEC6Bright squares in homepage zigzag decorations
Zigzag Square Medium#6D89C1#626779Mid-strength zigzag squares

Fonts

The primary typeface is Overused Grotesk, a free and open-source variable font. Code blocks use JetBrains Mono.

NameWeightUsage
Overused Grotesk VariableBook (425)Body text, nav
Overused Grotesk VariableMedium (460)Headings, eyebrow labels, feature titles
Overused Grotesk VariableSemiBold (600)Buttons, CTAs, table headers
JetBrains MonoRegularCode blocks, inline code

Varyfont

Vary has its own custom created font: varyfont.

It is a 5x7 bitmap display font used for OG artwork and exported here as downloadable assets.

FormatDownload
WOFF2Varyfont-Regular.woff2
TTFVaryfont-Regular.ttf

Character Set

12345678910
ABCDEFGHIJ
KLMNOPQRST
UVWXYZabcd
efghijklmn
opqrstuvwx
yz01234567
89!@#$%&*+
?/\-_=:;.,
()[]{}<>|~